For a new tourism website, reducing language barriers was as important as reducing physical barriers. Inklecomms created accessible and cohesive content, ensuring VisitEngland and VisitScotland’s Accessibility Guides are easier for businesses to complete and easier for people with accessibility needs to use.
Language, literacy and knowledge underpin information and communication needs. Effective information tells us what we want to know, using language and literary features we understand.
Sport may seem an unlikely place to find accessible information advice, but this week there was plenty, at EDFS’s Active Communications event. What are the implications for people with language disability, and how can we create accessible language for everyone?
Have you heard of Search Engine Optimisation? It helps ensure people can find your information online. But what’s the point of making your information easy to find, if it’s too difficult to understand? Sense Making Optimisation is a new concept in communication planning and practice, providing a strategic, holistic approach to create information that’s easier to […]
The Accessible Information Ladder is a free resource to help research, plan, create and test accessible information, and ensure none of your customers’ information accessibility needs are overlooked.
What do we mean by a ‘format’ in accessible information? It seems the term ‘format’ has several meanings, which contribute to a new resource for planning, creating and testing accessible information.
Does Easy Read work? A claim that Easy Read is effective is reviewed. New evidence suggests Easy Read can increase difficulty for people with language and learning disabilities, with a need to professionalise the provision of accessible information.
There is an accessibility gap in information provision. Unadapted information is too difficult for most adults, and adapted information (Easy Read) is primarily for people with learning disabilities. The language needs of the ‘average’ reader are unmet.
New research finds Easy Read language is not always simpler. Easy Read writing techniques can make syntax more complex, and delete connections between ideas, making information harder to understand for low knowledge and low skilled readers.
The components of ‘accessible information’ reveal why ‘accessible information’ means different things to different people, why ‘accessible’ is an outcome – so no information is inherently accessible, and what we can do to maximise accessibility.