VisitEngland and VisitScotland

Inklecomms provided language consultation for VisitEngland and VisitScotland’s new Accessibility Guides website, enabling tourism operators to produce accessibility guides for visitors with disabilities.

The main focus of the work was to construct questions, and multiple-choice answers, that would automatically generate readable, relevant, public-facing, online information.

The final website was simpler and more standardised than the previous format. User testing showed the site is easier for businesses to complete, and easier for people with accessibility needs to use.

‘These new guides will give clear accessibility information to make it easier for disabled visitors to plan their trips with confidence.’ John Glen, UK Government Minister for Tourism.

‘The new accessibility guides will allow travellers to compare attractions and accommodation before choosing their destination, enabling them to make an informed choice.’ Sally Balcombe, VisitEngland Chief Executive

‘This new website will help businesses produce informative guides in a user-friendly format, that will promote inclusion and enable all our customers to have the opportunity … to live life in the same way as anybody else.’ Malcolm Roughead, VisitScotland Chief Executive.