How we work

We use accredited clinical and corporate communication skills and experience to understand and involve your customers, and help you communicate more effectively.

We start with planning, and inclusive engagement, so your customers’ diverse needs systematically and objectively guide content creation and language adaptations.

We ensure content is relevant and useful, and language is accessible. Quality assurance is assured with inclusive and objective evaluation.

Writing accessible information

To improve information accessibility, we have pioneered a writing approach called Easier English.

Easier English expands and modernises Plain English and Easy Read, to create accessible content for all.

Planning accessible information

Our planning process, ‘Sense Making Optimisation’, maximises (optimises) understanding (making sense), for all audiences.

Sense Making Optimisation is systematic and holistic, ensuring no customer’s needs are overlooked.